Digital Marketing 101

digital-marketing-three-motionDigital marketing is fundamental to an organizations success in today’s modern era. Promoting brands, products, and services online and/or through mobile applications is quickly becoming the norm and is expected by consumers. So as a marketer, we must get on board.

Online advertising is just the tip of the iceberg. Marketers have to dig deep into today’s vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business.

Let’s dig into the concept of digital marketing.


Digital marketing is the endorsement of goods, services, and company brands through electronic media channels.

This can include everything from:

  • banner advertising
  • pay-per-click
  • search engine optimization (SEO)
  • electronic billboards
  • sponsored mobile apps
  • blogging
  • podcasting
  • wireless text messaging
  • email
  • instant messaging

Today’s consumers are multi-device and multi-channel, doing the majority of their own research online before they even step foot into a store or speak to a sales person. Consumers today are more empowered than ever before. Within several seconds they can discover anything they want to know regarding product, quality, availability, and value.

Businesses have to be ready and willing to engage with their customers on every digital platform and device imaginable.


What about the future? One huge contributor to the increase in customer connectivity is the abundance of new, wearable devices available today.

These devices fall within a concept called the Internet of Things (IoT). IoT is the notion that any device that can be powered on or off can also be connected to the internet.

To stay relevant, and one step ahead of competitors, brands must have multi-channel, multi-device strategies keeping them connected to consumers wherever and whenever consumers decide to go online.

Plus, think about all of the amazing data you can get from wearables and other IoT devices? The possibilities are truly endless for digital marketers.

Digital marketing across multiple channels offers marketers valuable insights into target audience behaviours, in addition to a plethora of opportunities for consumer engagement. Customers are a businesses’ most important asset! The success of campaign strategies depend on metrics compiled over time across digital platforms. Engagement and digital marketing go hand-in-hand, and businesses can use the tools provided in this blog to stay one step ahead of their customers, moving above and beyond the competition.



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