A Beginners Guide to Web Analytics

Metrics are tools for supporting actions that allow programs to evolve toward successful outcomes, promote continuous improvement, and enable strategic decision-making. You would not dream of trying to run your business without a range of reports that show you how your sales and promotional activities are performing and your web site should be no different.… Continue reading A Beginners Guide to Web Analytics

SEM, SES & SEO. Which is which and WHY it is important to you?

What is SES, SEO & SEM? SES – Search Engine Strategy. This is a process of laying out a plan of what your search engine marketing campaign will be. Do you need pay per click (PPC)? Does viral marketing or social site advertising make sense in your case? A good strategy is key for strong long term success… Continue reading SEM, SES & SEO. Which is which and WHY it is important to you?