Metrics are tools for supporting actions that allow programs to evolve toward successful outcomes, promote continuous improvement, and enable strategic decision-making. You would not dream of trying to run your business without a range of reports that show you how your sales and promotional activities are performing and your web site should be no different.… Continue reading A Beginners Guide to Web Analytics

What is SES, SEO & SEM? SES – Search Engine Strategy. This is a process of laying out a plan of what your search engine marketing campaign will be. Do you need pay per click (PPC)? Does viral marketing or social site advertising make sense in your case? A good strategy is key for strong long term success… Continue reading SEM, SES & SEO. Which is which and WHY it is important to you?

Digital marketing is fundamental to an organizations success in today’s modern era of engagement marketing. Promoting brands, products, and services online and/or through mobile applications is quickly becoming the norm and its expected by consumers. So as a marketer, we must get on board.